Why Are Musicians So Resistant To Business Changes?

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Chris Knab: Christopher Knab is the owner of FourFront Media and Music, a Seattle based consultation service dedicated to helping musicians help themselves with the business of music.He is the former owner of the Aquarius Record store in San Francisco, a former president of the Northwest Area Music Association, former Station Manager of Seattle’s alternative radio station KCMU (now KEXP 90.3FM), and co-founder and Vice President of 415/Columbia Records. He was on the faculty of the Music Business and Audio Production programs at the Art Institute of Seattle for 18 years. He is also the co-author along with entertainment law attorney Bartley F. Day of Music Is Your Business: The Musician’s FourFront Strategy for Success, now in its 3rd Edition. Along with Mr. Day he co-wrote a chapter on distribution options for Independent labels in the book: The Musician’s Business and Legal Guide, published by Prentice-Hall. His website, http://www.fourfrontmusic.com has been online since 1995 and features articles and podcasts intended to help bands and artists learn how to promote, market, and sell their music.

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